- Media Kits
- Business Cards
- Trade Show Booths
- Style Guides
Parsons Realty Group already had a pretty recognizable logo around Northern California. They came to us asking for a little modernizing and a little polishing of their logo and identity system while still remaining true to the original color scheme and professional perception. We jazzed up the logo by treating it with custom lettering.
We're proud to serve the fine folks at Parsons! If you're looking to buy or sell a home, we think you should give them a shout.
Clean and simple sites work! Shawn at Liberty Law asked us to do a refresh of his existing site focusing on ease of use and professionalism.
Crown Camera has been a staple in the Redding community since 1957 so we didn't think twice about helping out with their new logo design. Crown approached us looking for an updated look that would help them both retain their long-time customer base while getting the attention of the younger generation of photography enthusiasts. Bottom line: they wanted to up their "cool" factor.
A business with a history as rich as Crown Camera lent itself nicely to some retro styling and even some nods to the early 1900s. Our main goal in direction was keeping the cool factor up, keeping the look sleek, and having an appropriate appreciation for the past.
In the end Crown loved all of the ideas presented but found themselves identifying with the shutter look and more of a minimalist type treatment.
Thanks to Crown for letting us take care of your new look! We can't wait to see the new sign go up on your building.
The design process can be pretty overwhelming at times. We totally get it — random design jargon is being thrown out left and right, designers going off on color story and type treatment options, talk of target demographics and competition, the whole bit. As part of a marketing team, we live and breathe design every day so it can be easy for us to forget sometimes that clients can be totally new to the design process and in turn may not be aware that they play a pretty big part in this whole shebang, too.
So, whether you’re working with us or any other design firm, the responsibilities of the client are pretty standard across the board. The bottom line here is the team at West Coast Marketing is dedicated to providing all of our clients with the best, top-notch work possible and we hope that each of our clients can provide us with that same kind of dedication and commitment to every project. Here are some things clients should be aware of once they begin working with any graphic design firm:
You’ll most likely be asked to pay a deposit. Deposits and contracts are a way of showing commitment and a way to protect our business. The amounts vary by project size and budget and will be discussed with you, however work cannot begin before a deposit is paid (so plan accordingly, folks).
Have a clearly defined budget. We like BIG budgets and we cannot lie. Truth is, design can be expensive and it can be tough to spend the money these days. However, when weighed out against potential return, it can be money well spent! (We’ll have more on this later). It’s a great idea to be clear about your budget when speaking with the design team so they are aware of what the project scope will entail and what you can expect to be delivered.
Provide accurate information and files. So the project is clearly defined, deposit is paid, and we’re ready to roll, now what? We ask that clients provide as much accurate information as possible in a timely manner. It’s always easier when clients can give us stuff like logos in proper file formats, copy for brochures, website content, etc. quickly and in their finalized form so the project can keep moving. Always run your copy by the decision makers at your business and double check little details like dates, times, phone numbers, and spelling. It makes all the difference later!
Let’s hear from you! Providing feedback in a timely manner is huge. It can keep project momentum going and possibly save you money (why spend money on stop work fees or change orders?). Any designer can probably tell you about needing feedback before a deadline and not hearing back until it’s almost too late to make any changes. The sooner we hear from you, the more breathing room there will be in case there are any serious issues that arise before deadline.
Involve your decision makers and keep everyone in the loop. As a contact person, a design firm will work directly with you. We suggest that decision makers be filled in from start to finish so they know what’s going on, the context, and they can control whether information is accurate or not.
Check everything twice or more. Read, read, read — this is valuable advice. You may have gone through all of your project copy with a fine-toothed comb, but we’ll be the first to admit that we designers are far from perfect. Sometimes we transpose things, go to move something and end up cutting it out, spell someone’s name wrong, etc. When you receive final proofs of your piece, take a good long look at it. Read it super carefully and look for spelling and all that good stuff because once you sign off on it, the designer takes that as a green light to send off to print or publish it online. Any errors found after sign-off can cost extra fees and no one likes that!
Want extra credit? Develop your tastes. When working on anything from a logo, to a website, to a brochure, there’s a ton of inspiration out there just waiting to be discovered. When preparing for your project it never hurts to have inspiration in hand when you’re discussing what you’d like to happen. Show us what you like and what you don’t like. Take about fifteen or twenty minutes to do a search on the project you’re hoping to have done and define your tastes. Believe it or not Pinterest is a huge resource — even we designers use it when looking for inspiration.
So there it is, folks: a brief list that hopefully you find helpful in the future when working with any design firm (we just hope it’s us!).
We are so glad we had the opportunity to help out Tehama County with their website refresh. Since this is a site that gets lots of traffic from people looking for government-related information, it was super important that the site was more functional than ever. Aside from looking nice, we were also looking for a way to make the site more intuitive for users over time, while still storing the tons and tons of information that the county has to offer. We decided to sort menu options by the number of “clicks” they get, which means eventually the most requested info will be readily available and easy to find. Pair that with a responsive design for mobile and tablets and you’ve got a killer functional combination!
Photos were added to visually connect the subject matter, and we’ve found that this helps avoid the typical “stuffy” government website look while making it easier for users to find what they’re looking for. The front page will also feature different sections of the site depending on the “season” (tax time, elections, etc.). On top of that, the secondary goal was to show the county itself in a beautiful way to attract prospective residents and tourists, so you’ll see plenty of photos of the beautiful countryside.
Overall, this was a beast of a project based on the number of pages and we’re happy with the result. We enjoyed working with the group at Tehama County and wish them luck with their new site!
Last week part of our marketing team got to go to the HOW Design Live Conference in San Francisco. The team came back re-energized, with our minds full of new information and ideas. Individually we came back with exciting experiences but I think we'll let Amanda speak for us as she summed it up best in saying...
If I have one thing to say about my HOW Design Live experience it would be that I felt right at home and finally felt like I completely fit in somewhere. There’s just nothing quite like being surround by 3,000 other creatives who are trying to better themselves as designers and business people, not to mention the fact that we were all totally geeking out over the latest paper samples and print SWAG together. My favorite sessions were keynote talks by both Johnny Earle aka Johnny Cupcakes , founder of Johnny Cupcakes T-shirts and Austin Kleon, author of Steal Like an Artist. They both seemed like young dudes I’d totally want to be buddies with and they had wonderful insight on design business and process.
The whole week was refreshing and truly inspiring! Besides learning a few new practical jokes from Johnny Cupcakes during his keynote speech, I took away a few quotes from different speakers that can really apply to anyone, not just us nerdy designers:
“Validation is for parking; you have no control over what people think, so be too busy to care” —Austin Kleon
“Don’t censor your dreams before you actually dream them” —Debbie Millman, AIGA President.
“Live your life as an experiment; learn from failures and successes” —David Sherwin, frog design.
“Nurture your inner geek and love what you do”— Christian Helms, Helms Workshop.
So these past few months we've been beyond excited to have had the opportunity to work with Shasta Women's Refuge & Family Justice Center in their merger in becoming... (cue drumroll) One Safe Place Shasta! This logo is set to be revealed at the annual Dancing With The Stars Shasta County Style event June 22nd.
Already a supporter of Shasta Women's Refuge & Family Justice Center? Show your continued support of OSP by changing your facebook profile pic to their brand new logo...let's make this go viral, people. Go to marketingwestcoast.com/OSPShasta to download everything you need to spread the love. There are some sweet desktop wallpapers there for you, too. Bonus!
We'll have an official post later revealing everything from the business cards and letterheads to banners and building signage later on. We just couldn't contain our excitement!
Mmm smoothies on a hot summer day... That's definitely in the plan for this weekend! Enjoy these yummy smoothie inspired hues for your next project.
We had such a great day shooting with the friendly staff and members of Shasta Athletic Club. We're currently working with them to create a brand spankin' new website where these photos will be featured. We'll definitely let you know when we launch that bad boy but in the mean time we're going to work on our guns and six packs in one of their classes. If you're looking for a new place to work out and get out of this heat, stop on by Shasta Athletic Club. They'll take good care of you. To SAC, thanks for being such great hosts! You're all stars.
Formal introductions of our team will come soon but we can't wait to share how much we love our programmer Nate. Not only is he a great guy to have around, he is a problem solver who loves a challenge and always finds a solution. Above is a picture of his wall and when we walked in we saw how crazy his "diagram" looked, he said with a smile,"dude, this solved so many problems today!" Nate, although we might not always understand what you're talking about, we're so glad to have you on our team. As always, well done.
Sometimes all you need is basic. Who needs the bells and whistles when you’re simply trying to convey information about your business when it doesn’t suit your brand? Simple, clean designs can save you money, save users frustration, and elevate your business’s legitimacy. When potential customers or clients see you’re keeping up with technology and current looks, something happens psychologically that attracts them—we’ll have more on this later!
Dr. Van Mol was looking to maintain his web presence and make it easy for his patients to find his services while giving an update to his old look. Bret took care of the onsite photography (with the added help from Nino, one of our technicians, who let us use him as a patient) and Matt customized the site.
Happy Memorial Day Weekend. Before our team enjoys time with our family, friends and the great outdoors this weekend, we would like to share a couple of recently finished projects. We designed a poster, postcard and program for Garrett Viggers and a Thin Places Band. We also were able to design and implement a concept we cooked up as an extra tool for our sales teams. We are wrapping up and putting the finishing touches on a few websites, the latest project has been for Snevey's Off Road. Enjoy your weekend and come back next week, we have more to share.
Anyone who’s met Kristin and Michael Good knows they’re a match made in Heaven… but West Coast Marketing paired with Goods is a dream come true, too! We really loved working with these two to create a functional, affordable, and simple wedding system for their big day in beautiful Trinidad, CA. The Goods were looking for a classic and sleek feel that suited the overall theme of their coastal wedding without doing the whole “beachy” thing. Together we decided to play up the wood look as a nod to the redwoods that surround the area while sticking with a slick typography treatment. Both of them love woodworking and the outdoors, so this was a perfect fit.
We’re stoked to announce the launch of DouglasCityHouse.com. This home is a beaut! Located on the Trinity River in Douglas City, this vacation/retreat rental house is perfect for organizations, churches, or families to get away.
The owners of the “DC” house, as it’s been lovingly nicknamed, came to us looking for a way to spread the word about their home, and right away we could see that a website would give them the biggest bang for their buck. With a top-notch website that’s functional along with strategic SEO, they not only could reach a broader audience, but could also streamline the booking and payment process right onsite. The site is created as a fully responsive layout, too, (the only way to go these days!) so it works on tablets and mobile.
Since you can’t advertise a house without showing what the place looks like, and unfortunately iPhone pics just won’t do, we decided to bring out the big guns. Bret was able to snap some high-quality photos highlighting the interiors and exteriors.
To tie everything together, we were able to take care of a basic identity system. In this phase of the project, we have a simple logo applied to their website, but eventually a branding strategy can be used on printed collateral and even on items/guest books throughout the house.
We suggest you take a trip up to DC and check out this joint when you feel the need for a weekend getaway or want to plan a day retreat. We’re already looking for any opportunity to take advantage of this place as a company… team building kayak trip, anyone?!
We get to work with the awesome group at MDImaging. How lucky are we?! We’re proud to say that we serve behind the scenes as web developers for a range of MDI’s web projects, but recently we had the opportunity to design two brochures and a pricing card for them as well. The goal was to integrate the same look and feel of their current “Love Your Legs” campaign and to do it in lightening speed in time for an event they were holding the next week.